"Character Education is the deliberate effort to help students understand, care
about, and act upon core ethical values. When we think about the kind of
character we want for our children, it's clear that we want them to be able to
judge what is right, to care deeply about what is right, and then do what they
believe to be right--even in the face of pressure from without, and temptation
Dr. Thomas Licona (author of the book Education for Character)
"Every child counts. Every moment matters."